
I've been drinking all kinds of Vitamin Water lately, it's so refreshing and yummy. According to its website, the company was founded in 1996 by J. Darius Bikoff after a water scare in New York City gave him the idea to market alternatives to ordinary bottled water. The success of the Glaceau brand launched a new marketing category in the beverage industry: enhanced water. Glaceau's slogan is "hydrate responsibly". Just recently The Coca-Cola Company agreed to buy Glaceau in a cash deal valued at $4.1 billion.
Some of my favorites include fruit punch, peach mango, and XXX. XXX is one of the new flavors; it is blueberry and pomegranate. XXX has triple antioxidants. I especially love the witty blurbs on each bottle!
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